For those who want to tackle the Asian market, Simon Eaton has plenty to share. The consultant knows it has a lot to offer.

“As an operator, you base yourself in Manila, the Philippines, because you can get a PAGCOR [Philippine Amusement and Gaming Corporation] license and there’s easy access to staff and availability of resources.”

In fact, an entire region is at your fingertips. But success depends on the countries focused on, like China.

Eaton counsels that the downside of China comes from diving in prematurely. You could risk a fortune.

He suggest sother Southeast Asian countries, known as SEA — Thailand, Vietnam, Indonesia, Malaysia and Japan.

There is a caveat: don’t make Japan your entry point, or China, because they have their issues. Japan is very picky and demands perfection, for example.

The Asian market has specific parameters. On the casino side of things, like baccarat, they love instant win, and instant action games.

“It’s about instant action, and the love the live dealer, because they believe it’s more accurate than dealing with just regular software.”

European sportsbooks are already highly popular. Eaton maintains,

“When you come to the sports side of things, you are looking at a Premier League, you’re looking at a lot of the European leagues.”

It’s a great opportunity for the European companies to go into Asia, Eaton adds, because you’re looking at UEFA, at a Premier League, at the Champions League, and the China Super League. Since some of this is at a small level, look at the European sports and the NBA.


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