A deal in the news is the one struck between sports data provider Abelson and pool betting operator Low6. The arrangement means that darts data will be provided for two new apps, including the official pool betting app of the Professional Darts Corporation (PDC).
Only last month, Low6 signed on as the PDC’s official pool betting partner. It quickly rolled out PDC Picks. The product sneaked in ahead of the PDC Darts Home Tour. Professionals have the option of competing remotely.
The apps are distinct and full of features. With PDC Picks, every football or horse racing match selection predicted correctly yields points. Ultimately, the top player takes home the prize pool from the various participants’ entry fees.
Considerable expansion of the app has been achieved with Abelson’s data. Low6 offers a simplified betting process designed to lure younger players.
A B2B solution to sports teams leagues, media businesses and bookmakers is its core product. Shared liquidity across all brands is assured.
According to Josh Turk, Chief Marketing Officer of Low6, partnering with Abelson’s data has delivered our B2B operators with a top quality darts sports data feed.
Customers demand an accurate and speedy feed to accommodate current and upcoming contest offerings.
“Abelson has lived up to their stellar reputation, providing Low6 with 24/7 customer service – playing an integral role in the successful exponential growth during this ever-changing environment”.
Abelson’s head of sales, Reuben Thomas believes that darts have generated significant growth following the launch of the Darts Home Tour by PDC.Darts is one of the few sports events to run during the pandemic.
“We are delighted to add Low6 to our extensive list of partners. With a dearth of sport due to the pandemic we have seen a surge in demand for our darts products.
Already the company’s play-at-home style darts tournaments have become hugely popular.
Thomas notes that coverage is up four times from the last year at this time.
“It’s one sport that certainly has the capability to transition online and there’s no doubt that the darts audience are hungry for action.”