The net profit of the Atlantic Lottery grew 7% over the last twelve months to March 2019, reaching CAD$422.2 million. This is considerably above target.
Credit goes to the popularity of the MaxMIllions jackpots. It clearly shows in the net revenue figure — CAD$764.8 million up 1.1% on the previous year.
People simply love those draw-based, instant win and online games. Not so much interest in video lottery that declined 4.2% in spite of over 6,000 terminals.
The figures tell the tale. MaxMillions is the strong winner in the mix constantly achieving high numbers. Everyone must be waiting for the big win of CAD$50 million to come. No surprise there are more of these jackpots than in previous years.
Take note of LottoMax, a super popular draw game that brought in CAD$65 million, sliding over the 2017-2019 figure of increase CAD$50 million. Lotto 649 reached CAD$7 million, but this is down 4.1% from 2017-18. Finally we see that Tag can be credited with CAD 27 million, up 17.4%.