Australian Radio Breached Gambling Advertising Rules – Sportsbet Makes Controversial Commercial

Home » Australian Radio Breached Gambling Advertising Rules – Sportsbet Makes Controversial Commercial

Australian online sports radio provider SEN+ has been scolded by the Australian Communications and Media Authority (ACMA) for breaching gambling advertising rules. The Melbourne radio provider aired a betting promo during the live coverage of the Australian Open women’s quarter-final this January.

Ever since September 2018, showing gambling promos during a live-streamed sport event is a no go. Besides forbidding the promotion of gambling during the five-minute window preceding and following a live sports event, airing gambling promos between 5 am and 8:30 pm is also not allowed.

SEN+ breached these rules when they aired a gambling promo at 10:58 am, two minutes before the tennis match that they were covering. They explained that this was a result of an inadvertent error due to an unexpected scheduling delay.

Pacific Star Network (PSN) owns SEN+ and it is they who will need to conduct better staff training and improve the station’s business practices or they will suffer financial penalties. PSN is now required to report its findings and improvement to the ACMA.

At the same time, Sportsbet brand of Flutter Entertainment (formerly Paddy Power Betfair), avoided being fined for a recent ad that stirred some controversies.

The ad is designed to promote Sportsbet’s new iPhone by pointing out the stupidity of everyone depicted in it. Among “the participants”, there are some characters like angry vegans, flat-earthers and a woman waiting at the airport for a Nigerian prince. The only recognizable person involved is Todd Carney, Australian Rugby player who agreed to participate in this joke. Sportsbet responded to all the critics and complaints with ‘get over it, you pussies’.

Sportsbet set a new Australian record last year for the most complaints ever filed against a single ad.


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