Betclic Everest Group, Online gambling operator, has entered into a significant partnership deal with French Ligue 1 football club Girondins de Bordeaux.
The two-year agreement will cover both the 2019-20 and 2020-21 seasons, with Betclic branding set to appear on the lower back of the players’ shirts.
Bordeaux-based Betclic will also be working with the club to run a series promotional events for fans, as well as create personalized digital services, here we would also like to add that Betclic Everest Group will also take the advantage from VIP hospitality at all Bordeaux home matches.
“Settled in Bordeaux for over a year, it was natural for Betclic to get closer to the Girondins de Bordeaux,” Betclic chief executive Nicolas Béraud said.
“We feel immensely proud to support the new project and the new dynamics of the club.
“We share the desire to offer our audiences the best possible top notch experience and we hope to delight the fans of Girondins by offering unseen content and the most comprehensive bets for the club’s matches.”
Frédéric Longuépée, chief executive of Girondins de Bordeaux, added: “We are highly delighted to be able to partner with Betclic, leader of its online sports betting market, who shares with us the audacity the taste for the challenge and the innovation.
“Sharing the same desire to live the passion of football, we are eager, my staff and myself, to open with Betclic this new chapter of our long history.”