Yggdrasil is expanding its network and adding new operators. It has now announced Betsson as a new operating partner. This comes after Yggdrasil announced Jelly Studio into the YG Masters Program.

Betsson will now have the access to award-winning GATI technology thanks to the YG Master Program, for better development and distribution of the game. The five-decade-old company, Betsson is one of the most known brands in Europe and has several brands across the range of divisions.

The Swedish Betting company and Sportsbook has a wide range of gambling products. The company believes that with the long-standing relationships with Yggdrasil, they will be able to create, access, and distribute gaming content even more effectively with GATI. GATI is recognized by many studios around the globe.

YG Masters Program has grown extensively in the previous period and integrated brands such as Gamevy, Bang Bang, Dreamtech, AvatarUX, and others.

Betsson is an existing operator and for the first time, such an operator is joining the program. The upcoming gaming content will be distributed by the GATI network based on authentic customer experience.

GATI has a pre-configured, regulation-body ready development toolkit that helps any studio or game developer to apply the standardized technology to develop and distribute anywhere in the world.

Yggdrasil is looking to maximize the revenue with YG Masters program by providing a single interface and augmented reach to the market.

Stuart McCarthy, Head of Partners at Yggdrasil said that the studio is thrilled to have Betsson as part of YG Masters. He emphasized the inclusion of Betsson into their network and said that it shows the trust of Betsson in their unique network.

He also revealed that more partners are joining the YG Masters including TrueLab and ReelPlay.

Ciara Nic Liam, Gaming Product Director at Betsson said that they had a wonderful partnership with Yggdrasil for many years and they are glad to be part of YG Masters now. Claiming the YG Masters to be a game-changer, she said that it makes perfect sense to be involved and get advantages of the huge opportunities.

Betsson has quite a few titles coming up and here are the most anticipated ones, Cherrypop, Hyperburst, and Hades – Gigablox, coming right after Victoria Gold and Valley of the Gods 2.

Source: https://lcb.org/news/betsson-extends-relationship-with-yggdrasil-through-yg-masters

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