Betsson has become an official partner with the Swedish Hockey League (SHL). Betsson was the main sponsor of the league last season, and this new arrangement has not only renewed the deal, but it also improved its conditions for the operator too. The new deal covers the next three years.
The operator’s brand will be widely exposed across the league and cup competitions, plus 14 clubs’ will receive Betsson’s financial support.
Also, the operators will produce new content for fans and will participate in charities.
SHL chief executive Michael Marchal commented on the partnership with Betsson:
“Last year, Betsson showed us that they are a truly dedicated partner to SHL – in which they produced the very appreciated web-series ‘Fimpens Resa’, SHL Bibles, and also the commendable #Målcirkeln ‘the Goal Circle’ a charity initiative that donated money to a number of associations, including some outside of hockey.”
“We, therefore, look forward for more good joint initiatives that can delight our supporters and increase interest in SHL for new audiences.”
Betsson Malta chief executive Jesper Svensson added:
“We are now strengthening the good cooperation that we have built over the years. We will continue to be the most engaging partner and certainly the most passionate one about hockey.”
“In short, this means that we will have the best betting offers on SHL and strengthening the coverage of the league with exciting and unique content.”