I’ve always firmly believed that those that make you laugh are the television ads that leave the greatest mark. Whichever ad agency the United Kingdom‘s Betting and Gaming Council (BGC) retained to do its holiday season slate of safer gambling ads seemed to have the same feeling as their latest five video campaign is laughing.
The campaign targets men between the ages of 18-34 (ok, they got me!) and seeks to help those who
“would risk overindulging on products, including gambling, during the festive period.”
All the ads end with the campaign name, limits are fine, and the website of the campaign, BeGambleAware.org. Through this platform, those who feel that they may have an issue may be able to find a wide range of resources that can help.
“We set limits on what we do every day, and betting and gaming should not be different,” said BGC Chairman Brigid Simmonds OBE. “With so many significant sporting events during the festive period, if people want a bet, it’s vital not to lose track of how long you spent or how much you’ve staked.”
“In order to help you set your time and spend limits, tools are available online and in betting shops and casinos and we encourage everyone to use them. For those worried about their betting or gaming, there is the option to completely exempt themselves from gambling and assistance from the National Gambling helpline 0808 8020 133 is available throughout the festive period. “Every video is great, combining comedy with a suggestion of problem behavior. Maybe the hot sauce ad above is not your tea cup, so why not a little over-festivity?
All ads are currently available on YouTube and will start appearing over the next few weeks on operator channels and in retail locations, just in time for holiday breaks. Campaign results will be released in about six months after a first evaluation.