Humans are naturally fickle creatures. Their tastes, preferences and attention can change in a flash, and when they can’t satisfy their hunger, they will always seek elsewhere. As the COVID-19 pandemic put sports in limbo, sports gambling was no longer as interesting to many people, who started looking for alternatives.
That is what has been demonstrated by analysis done by Bojoko, a website that keeps a comparative database of all online gambling operators, which indicates how interests have shifted over the last few months.
The website took a peak at Google Trends to see how Internet traffic was changing amid the global pandemic. Nearly all sports activity was forced to come to a stop in March due to the novel coronavirus, making it hard for sportsbooks to make money.
Without the ability to draw up lines on competitions out of the Premier League, NBA, LKB, and many others, Netizens no longer had the need to visit online sports gambling sites and began seeking alternatives. Not surprisingly, online casinos rapidly filled the gap.
Searches for words like “Best Betting Sites” and “Sports Betting UK” dropped by 41% and 33%, respectively, from February to April, as per Bojoko.
On the contrary, searches on online casino-based keywords and phrases have recorded a significant increase. For instance, “Best Casino Sites” spiked 78% during the period. “New Online Casino” rose by 31% from February to April, though by 50% month-over-month from March to April.
The results are consistent with what online casinos have been reporting. They have seen upturns in their traffic and revenue during the COVID-19 lockdown, which has been good news for online providers, and those jurisdictions that had the foresight to allow mobile gambling.
As the recovery process commences, more legalization of mobile gaming is expected almost everywhere.
Chief business officer of Bojoko, Joonas Karhu, elaborates the reasons behind the issuing of the report. He says, “We have created this report as a record of this unprecedented time in the history of the online gambling industry. But we also want it to act as a blueprint for how the sector can come out the other side on a positive footing and ensure it is business as usual as soon as possible.
“I’d like to thank those that have provided their opinion and insight and hope that the Bojoko Special Report provides understanding and value to all industry stakeholders.”