Suspected breaches of the consumer protection law for the gambling industry are of concern to the Competition and Markets Authority (CMA) and Gambling Commission in the UK. The gambling sector is under scrutiny by a joint program.
The law establishes a code of fairness and transparency to avoid abuse of online bonus promotions and any obstacles to the withdrawal of player’s funds. Misleading communications are the target.
The Legal Bodies Impose Changes
The gambling sector has been seeing changes in policy from the CMA and Commission, imposed on entities like Ladbrokes, William Hill, PT Entertainment, BGO, Jumpman Gaming and Progress Play.
Control of certain prohibitive practices is part of the CMA and Commission’s purview. Other shortcomings in the industry are addressed to boost consumer trust. They have published guidelines for all firms.
Compliance will be expected to retain licensing status and business systems and practices are about to change to ensure the standards imposed by the legal bodies. Third-party suppliers, software providers and call centers are included in the responsibility of fairness requirements of the Commission’s License conditions and codes of practice (LCCP).
What is the LCCP?
At the end of October last year, the LCCP was updated to enable action against breaches of the Consumer Protection Law. Fairness is at the heart of the matter, especially for promotions. This should tame the rising number of consumer complaints.
Compliance should help to win back lost consumer trust. As terms and practices change, so will the industry’s perception in the eyes of players. Among these practices is the new rule about ID verification. Consumers can now expect to receive their winnings faster.
The industry cleanup is on-going for all licensed operators and suppliers. It is
“essential for the sector to rebuild and maintain consumer trust.”