Indiana sports bookmakers will have to be very competitive if they want to bite enough of the gaming market, as is evident. Caesars Southern Indiana understood it early and bet big to capture the best possible participation and be an important reference in the state.
Last week Caesars made its debut with the new $ 90 million casino and placed its bookmaker in the center of the stage, which will be operated by the Caesars brand The Book. In such a competitive market, the operator understood that casinos are no longer just board games and slot machines. In addition, the key to the business is to attract new types of players. The Book is right there.
This sports betting house is specially designed for the customer to have a fantastic sports game experience. The place has padded armchairs and 30 large television screens, in addition to three “fan caves” with some private areas very close to the large television wall that has the establishment, which can be used for particular events, although not really they look like a cave. These “caves” are each equipped with its own TV and an Xbox that keeps the customer occupied with the sporting action.
Both players and sports fans will be attentive and up to date with the action offered by the different screens. But this is not all, because there are also bets have their own counter, which consists of four stations and will soon have additional self-service kiosks.
The general manager of the casino, Brad Siegal, commented:
“I think the guests will discover that they can place their bets and hang out at the bookmaker. It is a great atmosphere, simply lively. I think people will go out on Saturday and Sunday to spend the day with us.”
While the sports game started very slowly in Indiana, it now promises to become a dynamic industry. To open a new business, its owners are advised that to see the first earnings, they must remain open between 12-18 months. For the sports game, which so far begins online in the United States, it is the same.
The state of Indiana recently legalized the sports game last May. Although there is still much to do, the numbers are improving every day. And Caesars just bet that bettors are looking for something more than a kiosk to bet, everything seems to indicate that luck will be on their side.