China is professionalizing and popularizing e-sports

Home » China is professionalizing and popularizing e-sports

E-sports industry has been flourishing in China lately. The cultural acceptability of the e-sports especially for the money-making games has been quite phenomenal. There are many significant figures behind this push but Invictus Gaming, a multipurpose e-sports club. The sponsorship of gamers was the start, but now it has reached up to movie adaptation, literature, animated series and so far. The e-sports has now become a talking point in China.

It was Invictus Gaming that sponsored the winning team at the International Dota 2 tournament in 2012. They did the same in 2018 for League of Legends World Championship as well. The authorities took note of the success and many announcements were made for professionalizing the e-sports. There have been many steps taken to popularize the game as well.

The different authorities have come up with registered athlete titles as well. Sports Bureau of Shanghai, Sports Federation of Shanghai and Shanghai Electronic Sports Association gave away 85 DOTA players, 4 FIFA online players, Warcraft III: Frozen three and four more registered certificates. There has been an announcement to make Shanghai the Global e-Sports Capital. NetEase even took a step forward and decided to build construction for e-sports park in Shanghai.

But this not all, the Chinese e-sports popularity is heading towards a new direction. Wang Dong has written, “The King’s Avatar”. This is a 6 million character long novel and is serialized on Qidian, an online literature website. This has been one of the most popular literature in China with its intellectual property. A mobile game, graphic content, novels, series and stage play have been adopted on this piece of content so far.

The story of this revolves around a legendary professional player Ye Xiu. It talks about the skills of Xiu who leads his team to three consecutive national championship online multiplayer battles, called Glory. However, the story takes a u-turn when his manager marginalized him for low key lifestyle. But he goes back to a internet cafe to work and meet other gamers there. Finally, he makes his new team again and wins the championship.

The live adaptation of The King’s Avatar has already crossed 960 million views. The series is only of 40 episodes so far. This is less than half of its entire run. The animation adaptation of it titled Bilibili has received overwhelming 120 million views and 4.66 million unique visitors so far.

The popularity of the e-sports in China and the mainstream society is only on the rise and it can be said that in coming time, it is going to be a massive industry for e-sports.

Source: https://europeangaming.eu/portal/latest-news/2019/08/13/52402/movie-adaptations-and-official-recognition-help-esports-to-go-mainstream-in-china/

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