If the concept of seeking validation in social media just annoys you, traces of a test have appeared in the Instagram app with which the number of likes on your posts can be made private.
Instagram will be a more friendly place for ordinary people if a recently found test becomes a regular feature of the photo and video-sharing app. The findings of Jane Manchun Wong on Twitter suggest that such function will be available at some point.
The app reverse-engineer celebrity posted screenshots of a test where the user can hide the like count on his/her postings for others. One screenshots describes this function as: ’We want your followers to focus on what you share, not how many likes your posts get…During this test, only the person who shared a post will see the total number of likes it gets.’
It’s important to note that this test does not refer to the elimination of likes on Instagram, but the user would have the option to make the like-count on his/her page or posts public or private.
Instagram did not confirm to BusinessInsider that such tests are taking place ’at the moment’. Although one spokesperson added that the company ’is always considering ways to reduce pressure’, which suggest that Instagram is at least entertaining the thought of making the social media app more appealing for a different kind of audience. The overhaul of the like function may be a part of this approach.
In this respect, BusinessInsider cites the comments of Jack Dorsey. The Twitter CEO expressed similar thoughts on his TED 2019 performance how the app puts an undue pressure of validation on the users by the like and follower count. The co-founder went as far (again) as he could go back and start over, Twitter wouldn’t even have a like count in the first place. The potential elimination of the like button on Twitter caused quite a stir last October.