The immensely prosperous alliance between data science specialist, Neccton, and iGaming supplier, ComeOn, resulted in the origination of a new responsible gambling tool. They utilized artificial intelligence technology to ensure maximum functionality and efficiency, while creating the tool.
The industry is putting plenty of efforts to use all the measures accessible to assist the ones at risk, due to the growing number of consumers experiencing difficulties. This results in making them utilizing modern technologies, raising awareness and educating the community.
Provisioning the Right Conditions
The main function of the new feature…
… is to assist players both identify and avoid problematic gaming-related behavior. It should also help track player data, and, based on that, detect risk patterns.
Responsible gaming manager at ComeOn, Helena Berg, commented on the project as follows:
“At ComeOn, we are convinced that gaming services can be delivered in a safe and sustainable way. Providing the right conditions and incentives for players to gamble responsibly is part of how we take care of our customers and ensure the safe and high-quality service we want to offer them.”
Transforming (Irresponsible) Behaviour
The innovative solution will offer personalized feedback if an individual is highlighted as being at risk of developing problems with gambling. Besides, it will customize communication to incite responsible playing.
Dr. Michael Auer, director at Neccton, added as follows:
“development of a new responsible gambling tool”
“We are happy that ComeOn has chosen neccton as their partner to help ensure player safety to their customers. Using modern technology to analyze player behavior, detect risk signals and in a user-friendly way inform the players is a great method that has proven to be successful in modifying player behavior.”
Employing Modern Technologies
One of the most stringent nations (regarding gambling), South Korea, also engaged themselves in numerous cyber investigations aiming to fight against a variety of illegal online activities. As far as the statistics say, there were 120,000 requests for inappropriate content with 34,000 casino-related reports.
Japan also inaugurated a strategy which obliges the future entertainment hubs to include facial recognition technology. This method should completely remove the possibility for those who are previously facing gaming-issues to engross themselves in the activities.
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