It’s been only less than a year since Saudi women were allowed to drive. And as it turns out, only one of four the female drivers would give the opposite gender a ride in Saud Arabia.
Uber has launched an extraordinary feature of the app that is specific to Saud Arabia. The ’Women Preferred View’ allows female Uber drivers to filter out male passengers.
The ride-sharing app company made this feature available because they had found out by a survey that 74% of the Saudi women would not pick up men as passengers. The same survey told that 31% of the women were interested in Uber driving as a career.
The ’Women Preferred View’ is a first-ever filter option by gender of the Uber app. The company brand this feature as part of its broader ’Masaruky’ (Your Path) initiative in the desert kingdom that aims to promote the participation of women in the workforce.
Saud Arabia issued the first driving licences for women in Juny, 2018. With the ban ending on the 24th of Juny, 120,000 women had applied for licenses in the first 12 hours.
Uber has about 2000 registered female drivers in Saud Arabia. The pilot run of the women-only feature was finished last year. Female Uber drivers can filter the hits with the Women Preferred View function from this Tuesday.