The U.K. Gambling Commission (UKGC) has been tightening its grip on the gambling industry for quite some time. In August (although it was planned for July), the started the consultation on the use of credit cards for gambling purposes. Although their decision is not final yet, there were talks about a complete ban.
Many expect that if this is to happen in the U.K. the operators will go crazy. Greg Gomez, the Affiliate Director at Maxi Affiliates obviously thinks otherwise. He believes that the damage won’t be that big because players are mostly using e-wallets or debit cards for gambling online, rather than credit cards.
He said that U.K. players are picking alternative methods because they want to avoid the fees implemented by banks in the country.
Teodor Spiridonovski, the Senior Affiliate Executive at Tau Affiliates, agrees with Gomez and believes that credit card restrictions will not harm their operations since they are not tied to PayPal only.
The Head of Affiliates at United Commissions, Ran Shalom, has a different opinion. He believes that these restrictions will affect both the players and the operators. He is worried about new player flows and conversion rates, among other things.
Also, he is worried that other e-wallets follow PayPal’s footsteps.
Spiridonovski believes that this may happen so it is important to provide players with a variety of payment methods available. Gomez believes that others may do as PayPal did, but their decision will be restricted to Germany only. He believes that PayPal is a reliable paying method for U.K. players and Maxi Affiliates will continue to promote it.
Whatever the case, it seems that times of change are closing in. Companies will need to adapt, and as Spiridonovski put it, the regulations are there for a reason.
Gomez believes that tough regulations are necessary to keep the operators in line. After all, regulations bring stability and security for players. Shalom admits that although restrictions may be harsh in times, these are necessary to keep the industry working properly.