Disney’s video-on-demand streaming service Disney+ will arrive in Europe on Tuesday in temporarily degraded video quality.
The company mentioned in a statement that “In anticipation of high consumer demand for Disney+, we are proactively instituting measures to lower our overall bandwidth utilization by at least 25 percent in all of the markets launching Disney+ on March 24.”
In addition, Disney had agreed to a European Union request for streaming-video providers to “ensure the smooth functioning of the broadband infrastructure.”
Disney also added that “In the coming days, we will be monitoring Internet congestion and working closely with Internet service providers to further reduce bit rates as necessary to ensure they are not overwhelmed by consumer demand. We look forward to the launch of Disney+ and hope it will provide a much-needed respite for families in these challenging and trying times.”
YouTube, Amazon, Facebook, Netflix and Apple TV+ have also lowered their video quality in Europe as the European Union has asked streaming services to consider temporary reductions in streaming quality.