Disney is planning to bring its on-demand video streaming service in India and a few other Southeast Asian nations by the mid next year.
This, though big news, is yet to be declared as an official statement by the American media giant. So how this news made rounds? It was confirmed to TechCrunch by two sources working at Disney on an anonymity condition. Therefore, excited Disney fans in India and Southeast Asia should keep their fingers crossed for now.
According to the same anonymous source, Disney has decided to unveil its elite Disney+ on-demand video streaming service in India, Malaysia, Indonesia, and a few other countries in Southeastern Asia. In the Indian market, Disney already enjoys a big media presence both as a top online video streaming service and a producer in India’s well-known film industry Bollywood. Therefore, Disney is planning to launch it big with its subsidiary Hotstar, the most popular on-demand video streaming service it owns in India.
Also, according to the same anonymous source at the company, Disney is planning to make its Hotstar video streaming service a global-stop for all kinds of Indian and Disney shows for Indian across the globe. Additionally, with the integration of Disney+ by the second half of 2020, Disney is also aiming to beat other video streaming competitors in the region (e. g. Netflix). However, no official comment on these developments has been made by any person from Hotstar as well.
Disney+ has debuted last week in the United States and the service has already garnered 10 million premium subscribers. The starting price of Disney+ is set at 14$ a month package, but according to the anonymous Disney source, the Disney-owned Hotstar in India will raise the subscription price in India just before the IPL cricket season in 2020. Hmmm… a pretty wise move at the right time, no?
Also, for the Southeast Asian countries where Disney+ will be launched next year, the price hike is evidently expected to go as high as $30 annually. However, the anonymous Disney source has said that final pricing for the service is yet to be officially determined.
Disney+ will be coming across Netflix, HBO, and other on-demand video streaming competitors, especially in Southeast Asian countries, where currently Netflix enjoys a credible following with a meager charge of $7 a month. Let us see how Disney+, with the aid of its Hotstar subsidiary, will mesh up with video streaming giants in the Asian market in 2020!