Draftkings has signed a partnership deal with Madison Square Garden, the legendary home to New York Knicks and New York Rangers. In 2017 Draftkings became the Madison Square Garden Company’s fantasy sports partner. Now, it has finally become the official sports betting partner of the MSG Company.
According to the agreement, Draftkings will perform brand integration across all of MSG’s assets.
“DraftKings has established itself as one of the most successful gaming companies in the industry and we are honoured to continue our partnership with their incredible brand,” said Ron Skotarczak, executive vice president for marketing partnerships at MSG.
“We are both committed to ensuring that our customers have the best possible experience and we look forward to continuing to work closely with DraftKings on programmes and promotions that benefit both of our businesses in significant and measurable ways.”
DraftKings will have a presence all around the arena, including seven video boards outside of The Garden. This will offer the biggest exposure since more than one million people walks by MSG each day.
“We are proud to be named the official sports betting partner and continue as the daily fantasy partner of The World’s Most Famous Arena and for two of the most iconic franchises in all of sports that play there,” said Ezra Kucharz, chief business officer at DraftKings.
“The Madison Square Garden Company is known for providing fans with unforgettable moments, and this emphasis on immersive engagement perfectly complements DraftKings and our like minded commitment to experiential excellence.”
With this agreement in place, Draftking just landed another killer deal in US market, a place where they have been working with some of the biggest names for a while now.