DraftKings has now officially become the first betting operator of the PGA Golf Tournament. The betting operator has extended the agreement with PGA to get the status. Under the exclusive agreement, DraftKings now would be able to use the trademark of the PGA Tour. It would also have the right to advertise within the Tour Media and Tour Partner platforms.
As per the new agreement, the betting operator has also secured the rights of the content and video. This would enable the operator to create pre-game and post-game betting programs for the customers. Not only that, but it can also even create highlights for the customers who have placed bets on the PGA Tour.
The relationship between DraftKings and PGA Tour is not new. The betting operator already signed multi-year content and marketing relationship with PGA and became the first official daily fantasy game of the PGA Tour the last July.
Ezra Kucharz, the Chief Business Officer of DraftKings has expressed excitement on the landmark agreement.