The Sportsbook and the Daily Fantasy Operator DraftKings is on a roll. The company has agreed to be in a partnership with the National Basketball Association (NBA). This agreement would give DraftKings the status of the ‘Authorized Sports Betting Operator’ of the NBA League.
However, it will not be the only authorized operator. NBA also entered a similar agreement with William Hill in October. So, now both William Hill and DraftKings would be the authorized sports betting operator for NBA League.
As part of the deal, the DraftKings would have the privilege and access to use the official data of the NBA League. It would also have the legal rights for the branding of the league. If the reports are to be believed then the company might soon use the branding in the mobile app and as well as in the retail sportsbooks.
This agreement also comes with a special clause. Both NBA and DraftKings would now work towards the protection of the integrity of the NBA league.
DraftKings is lately on a spree. The company is also pushing hard to get into the betting sphere of New Hampshire. New Hampshire is opening up for sports betting and if all goes well; DraftKings could become the only operator for retail sportsbooks and mobile operations. The company has already provided the presentation and the offers are too good to refuse for the authorities in New Hampshire.