The famous “Did you Know?” campaign has come to an end after successfully meeting its objectives. The campaign started in May 2019 and it was set on promoting a positive image on licensed land-based casino industry.
ECA (European Casino Association) launched this campaign to shed some positive light on gambling industry and judging by Per Jaldung’s (ECA Chairman) comments, it seems that everything went as planned.
“The campaign is part of the ECA’s strategy to stay relevant and transparent: for a long time, the industry has been surrounded by misconceptions leading to a negative impact for the industry itself and everyone involved in it. Furthermore, with the global growth of gambling, it is fundamental to distinguish the licensed and legitimate industry from the illegal and grey one. We are proud of this initiative and look forward to more to come,” Per Jaldung, Chairman of ECA said.
By completing this campaign successfully, ECA showed its commitment to tackle illegal gambling and to promote responsible gambling and fair code of conduct.