Envy Gaming, the Texas-based esports organization, has announced a season-long partnership with Greyhound, the largest provider of intercity bus transportation in North America. The partnership is the first foray into esports for the iconic transportation operator, which carries more than 16 million passengers to 2,400 destinations across North America each year.
As per the deal, Greyhound will offer a private intercity bus transportation to Envy’s professional esports teams during the Overwatch League, and Call of Duty League matches played in North Texas in 2020. Greyhound’s buses have free WiFi and onboard entertainment, allowing passengers to stream movies and television shows or play games from their own devices. Passengers can travel in comfort with extra legroom, leather seats, and convenient power outlets to stay connected.
Lourdes Brown, Director of Marketing at Greyhound, said when looking at the esports industry, they realized that their brands aligned in many ways: modernizing entertainment, utilizing new technologies, and delivering a product that’s accessible and convenient to the most significant number of people. They were proud to be partnering with Envy Gaming and excited to provide fans across North America a better, more affordable travel option to see their favorite teams this season.
President and COO of Envy Gaming Geoff Moore gave his thoughts about the partnership. He said uniting with Greyhound gave them a chance to work with not only a fellow category leader based in Dallas but also one of the most iconic and well-known brands in travel in all of the world. Greyhound gets it–delivering modern amenities to enhance the customer experience is parallel in so many ways to the esports events they were producing in North Texas that blend the best of sports and entertainment.