Sports giant ESPN has agreed to a deal with Caesars Entertainment and Draftkings. As per the new deals, ESPN will showcase odds from both William Hill and sports information from DraftKings.

As per the new deal, ESPN will post and link to odds from the William Hills, the betting partner of Caesars Entertainment. The Caesars Sportsbook will become a sponsor of the fantasy game of ESPN.

ESPN will also link to odds and daily fantasy information from DraftKings.

Mike Morrison, Vice President of Business Development and Innovation at ESPN said that the new agreements with Caesars and DraftKings represent the significant milestone for ESPN for diversifying the exposure and deepen the commitment in the sports betting industry.

He further said that they started growing with content and followed by the odds utilizing sports betting data of William Hills. It is followed by the new state-of-the-art studio facility in Las Vegas through the Caesar deal. He commented that with the agreement with DraftKings, they are bringing two top brands in the segment.

ESPM first agreed to sports betting deal with Caesar back in 2019 as the official data supplier across the television and digital platform. ESPN announced a new studio at the Caesars Entertainment’s hotel The Linq Hotel and Experience in Las Vegas. Caesars then was taken over by Eldorado Sports. This acquisition ensured that ESPN gets odds from William Hills.

Source: https://www.igamingbusiness.com/news/espn-promote-william-hill-draftkings-odds-through-new-deal

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