As the European Gaming Congress (EGC) approaches, many organizers will get the privilege to acquire new insights. The congress will take place on 8th November at Radisson Blu Hotel Milan.
The international betting company, Parimatch, will be represented by Ivan Liashenko, the Chief Marketing Officer in the “Marketing for Operators in Regulated Markets” panel discussion.
Ivan started his career at Parimatch as an operator of the Payment Department, and after many promotions, he is currently working as the Chief Marketing Officer at the Parimatch holding.
A lot has been done under Ivan’s management: launching of the mobile applications of Parimatch, mobile website version was redone and a new desktop version for migration was developed. Besides, the share of new channels increased from 7% to 65%, and new approaches to product development were introduced.
European Gaming Congress EGC main objective is to unite industry experts, regulators, operators, and service providers from all across Europe to discuss the challenges companies face in marketing, licensing and operation.