Online gambling services provider EveryMatrix is closing shop in Denmark, stating that it wishes to focus on B2B operations going forward.
This past Friday, the Malta-based firm stated that its Danish B2B websites Casino house.dk, 777.dk, Victoriamilan.dk and Jetbull.dk would be closing down. However, this announcement did not offer a time lime as to when this would accomplish.
The Friday statement said that the firm had a strong bond to the current commercial success of its B2Bs, but in the past few years, the firm focus has shifted towards B2B-specialized applications.
The firm also stated that it would continue to offer fully certified and reliable software solutions to licensed operators. The firm said that it remains fully committed to strengthening its market position as a B2B leader.
The company also announced it would be launching Skedaddle, white-label, from the United Kingdom in September. Nevertheless, this move was preceded by a suspension of EveryMatrix’s license by the UK’s Gambling Commission.
Last May, the firm stated that it had negotiated a deal to sell off its Jetbull B2C operations to another firm, AMGO iGaming AB, the same firm that has been EveryMatrix’s long term client.
In June, the CEO of the firm, Ebbe Groes, while speaking to a local media, stated that the company trust had decided to remove the firm from the white label space and would not continue competing with other firms in that space.
He went on to say that top-performing companies in the gaming industry are the most focused and that it is time for EveryMatrix to take a similar route and focus on being a software provider.