English Championship football club Huddersfield Town FC was charged with misconduct by the English Football Association after it was determined that they breached the regulations for kit sponsorship. It turned out that Huddersfield’s Paddy Power logo that the players wear on their shirt is too large.
Paddy Power became the Terriers’ sponsor in July and fans could see their new kit in action in the preseason matches. English Football Association stated that the size of the sponsor name on the shirt breached the FA regulation.
According to FA regulations, the sponsorship placed on the club’s shirt is not allowed to exceed a single area of 200sq cm. Huddersfield Town FC is required to answer the charges until August 16.
Although both Huddersfield and Paddy Power stated that the new logo is just a PR stunt and Huddersfield actual shirt doesn’t carry an oversized brand, they are still required to face the charges.
Paddy Power leads a campaign which calls betting operators to cease sponsoring football clubs. Some clubs like Southend United and Motherwell from Scotland joined this initiative.
The idea is for Paddy Power to pay sponsorship to the club and to leave the club’s shirt blank, without a visible brand.
Despite the entire situation related to Huddersfield’s logo being a stunt, FA is still going to press charges.