On Monday, Facebook activated its election notification feature for India which requests people to go out and vote for their candidates in the Maharashtra and Haryana Assembly polls and post that they have voted. Voting started in Maharashtra for the 288-Assembly constituencies, while over 1.83 crore voters in BJP-ruled Haryana are to cast their votes to elect the 90-member legislative Assembly.
Facebook started to send notifications from the morning to its over 300 million users in India, saying “get information about voting and share that you’ve voted.”
Facebook in April joined other social media companies in a voluntary code of ethics for the elections with the Election Commission of India (ECI).
It included measures such as private communications channel for notice and takedown after receiving valid legal order, processing of valid requests in the blackout period ahead of voting and voter education efforts.
Ajit Mohan, Facebook India Vice President, and Managing Director mentioned in a blog post that “Facebook recently launched two new products in India to help people learn about issues they care about and engage with candidates and elected officials in meaningful ways. “Candidate Connect” is designed to give voters accurate information and help people learn more about different candidates. “Share You Voted” lets people share with friends that they’ve cast their ballots in the elections. The products have been customized, based on what we’ve learned from local research, including the community’s desire to hear directly from their candidates,”.
Google has also introduced a series of steps to urge the netizens and first-time users in the country to register to vote in the country.