Sports betting operator FanDuel Group, signed an agreement with Major League Soccer club DC United to operate a sportsbook at the MLS stadium in the District of Columbia. In this way, it obtains the rights previously held by the US casino operator Caesars Entertainment.
FanDuel is the US division of the UK gambling company Flutter Entertainment. The 10-year deal announced tuesday also allowed FanDuel to open and operate a sportsbook at the club’s home stadium Audi Field.
Sportico reported that as part of the agreement FanDuel will pay DC United at an annual fee and a portion of the sales volume achieved by the bookmaker. The new bookmaker is expected to open next year while FanDuel awaits approval of the operating license.
Earlier in the year, the team signed a similar partnership agreement with Caesars that was terminated. According to the director of strategy of DC United, Sam Porter, quoted by Sportico, the club decided to undo the agreement with Caesars considering that FanDuel made “a better cultural combination” with the team.
Such ‘cultural’ differences between DC United and Caesars are unclear. What is known is that Caesars plans to merge with William Hill. The British operator currently has a retail sportsbook at the headquarters of the NBA’s Washington Wizards (NHL), DC’s Capital One Arena, which also serves the Washington Capitals and the women’s NBA Washington Mystics.
Although the agreement with FanDuel does not include the placement of the operator’s logo on the team’s shirt as it was with Caesars last season in MLS. However, FanDuel will be able to carry out all the marketing activities that it plans in the Audi Field spaces. This is FanDuel’s first deal with an MLS club.
The DC Lottery, which oversees games in DC, has yet to approve the retail gambling operation of FanDuel, which currently operates retail gambling in nine US states. The operator also offers mobile betting services in seven states.
Matt King, the CEO of FanDuel, commented that the company’s interest with this deal is to provide “an in-person sports gaming experience that other parts of the United States have come to know and love.”