The plans for merging Flutter Entertainment and The Stars Groups (TSG) are beginning to take shape. According to a former executive, the chances of the two company amalgamating are 50/50. To reduce chances of blocking the deal, Flutter is considering dropping some of its assets including Paddy Power.
Flutter has sought permission from Pokerstars to acquire TSG. The merging also has to be approved by regulators in both the U.K. and Australia. According to a memo in The Times, Flutter taking over the Canadian based company will be the most logical decision.
Flutter has agreed to pay $12 billion to acquire TSG. When the two company combines, they will control 40 percent of U.K. Market. Companies such as Paddy Power, Betfair, and Sky Betting will be invisible. In 2018, TSG acquired Sky Bet at the cost of $4.7 billion as it sought to expand gaming beyond poker.
U.K. gambling market is regulated by the Competition Market Authority (CMA), which ensures that one company doesn’t dominate others. Also in Australia, Australian Competition Tribunal (ACT) must ensure that the merge is in the best interest of consumers.
Morgan Stanley analysis indicates that the betting revenue after merging would be 50 percent more than the closest rivals, bet363. The income would be double that of GVC. Such control would be shunned in most countries, and CMA always doesn’t allow an entity to control more than 25 percent of the market.
Flutter and TSG are eager to merge swiftly and hope to find a way in less than a year. However, they have to wait for approval, and regulators may delay the process of acquisition.