Omni-channel’s giant gambling company, Playtech has announced the migration of the sportsbook of Fortuna Entertainment Group platform. Fortuna is the biggest betting and gaming operator in Central and Eastern Europe. Fortuna customers can now access sportsbook funds across retail and online channels, while Fortuna will be able to utilize Playtech’s Engagement Centre and responsible gambling tools across its omni-channel offering, allowing for a seamless customer experience and real time engagement.
Moreover, once the Casino licensing process is complete, Fortuna will launch Playtech’s award winning casino suite and extensive selection of third-party gaming content across the platform. Playtech’s front-end portal agenda will allow Fortuna to combine and personalize content using data driven customization tools.
Fortuna has grown to become the leading betting and gaming operator in Central and Eastern Europe since Playtech first partnered with the company in August 2016. Highlights of its partnership include launching the first online casino in the Czech Republic.
Per Widerstrom, CEO at Fortuna Entertainment Group, said:
“Our strategic partnership with Playtech is central to growth plans and success so far. This migration is the next stage in Fortuna’s omni-channel leadership in Central and Eastern Europe. Fortuna customers can now enjoy a sophisticated and seamless user experience. Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”
Shimon Akad, Chief Operating Officer of Playtech, said:
“Fortuna’s continued growth trajectory is highly impressive, and we are proud to be a strategic partner to one of the foremost operators in Europe. This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”
The migration comes after Playtech last month also expanded its relationship with Swiss Casinos-operated Casino Zürichsee to launch a new online live casino service and jackpot casino games in Switzerland.
Playtech supported Casino Zürichsee with the roll out of its platform earlier this month, and the operator will now strengthen this offering by becoming the first online casino in Switzerland to launch both live casino and jackpot casino games.