Fox Bet has become the first online sports betting company to affiliate with the NBA team to reach a deal with the Philadelphia 76ers.
The deal would enable 76ers to be linked to social media resources and court space, as well as personalized promotions.
The Stars Group-owned company will also sponsor match replays shared on the 76ers Twitter account and will be the host affiliate for the 76ers live game show on sports radio station 97.5 The Fanatic (WPEN).
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” Robin Chhabra, chief executive officer of FOX Bet, said. “This agreement connects us with an extremely passionate local fanbase in a unique way.”