When two giants join forces, the outcome is news. Now it is all about G2 Esports and Red Bull in an international arrangement for five tournaments.
Five G2 competitive teams are involved and each will publicly wear special branded crossover jerseys. There is a timetable set for the partnership debut. You will see them across the League of Legends, CS:GO, Rainbow Six Siege, Rocket League, and PUBG teams.
The collaborate will be obvious across all teams, players and content creators with the goal of enhancing player and team performance.
Long term, the partnership will produce high-end entertainment formats and create dynamic event activations.
Red Bull and G2 have a shared vision of bringing more entertainment and adventure to the esports industry through interactive content and event activations, so a partnership was an obvious move.
According to G2 Esports CEO Carlos “ocelote” Rodriguez:
“This holistic partnership is a big step for G2 and the content that we have coming down the pipeline is going to set this collaboration apart from all others in the space.”
Expect to see on-site activations at the 2019 LEC Summer Finals in Athens, Greece and the CS:GO StarLadder Berlin Major. Both will showcase the new G2 and Red Bull jerseys.