The Italian gaming industry is facing a ban on advertising, mandated by the country’s regulator, Autorità per le Garanzie nelle Comunicazioni (AGCOM). Final plans are underway to impose the ban.
AGCOM controls advertising and promotional communications and has its eye on the gambling arena right now. Direct and in direct ads whether tradition or commercial are all on the list. Only informative messages will be allowed.
This is certainly bad news for manufacturers of gambling products and purveyors of services that enjoy reaching people by radio, TV and internet. They are all covered in the ban. Clubs can no longer advertise for sponsors. The national lottery is understandably exempt.
It is explained by Labor Minister, Luigi Di Maio,
“We could no longer allow citizens to be encouraged to gamble, a vice that increasingly degenerates into a real disease…I consider this rule an act of civilization that is implemented for the first time in the European Union. Finally, a record to be proud of.”