Skilled games are highly valued on the casino floor. A twist is provided by GameCo that offers no slot element at all. It is a different kind of experience.
A new market is being tapped into with an eye on pure skill.
According to CEO Blaine Graboyes GameCo already has several games out in the field.
“We have games out now at Caesars Linq, MGM Grand, Park MGM and Atlantis Casino Resort Spa up in Reno. Two games are out, one is called Nothing but Net 2, and the other is called All-Star Hoops. Both basketball themed games, but with different gameplay.”
It is not about skill-demanding slots but on experience. In fact, the new titles are video games, not slots at all.
“You’re playing a real video game for real money on the casino floor. And both of them are highly skill based, so skilled players are going to make more money than regular players on the floor. But importantly, the house still has the advantage.”
A lot of credit goes to Graboves. He has great experience in the industry and certainly knows how to bring profitable machines to the casino floor. He came up with the idea for GameCo while working with the esports industry.
He says that casinos have been really interested in esports, but there’s no way for them to make money doing it. They’re just hosting events in their conference center.
But now there is a way to have esports directly on the casino floor. GameCo’s single-player games become multiplayer in two different ways. One is competition mode: up to 8 players can compete head-to-head. The winner takes the pot, the house takes a rake.
On the other hand, up to 32 players can play in bracketed tournaments. Now casinos can run esports tournaments directly on their casino floor.
“It’s a huge opportunity for the industry to capitalize on the growth and excitement of esports.”
GameCo has been successful in developing partnerships to foster company growth. It is now 50 people, 40 of which have been in the Las Vegas office by the airport,”
“We develop or products — hardware, software, and what we call our game developer network…what’s really unique is we allow third-party game developers a way to make games on our platform, and then we bring them into the regulated casino market.”