GeekHive has developed Martech Stack assessment technology, which they hope to display at the Martech East Conference that will be held in Boston on the 16th of September 2019.
This new tool is an abbreviated version of their extensive transformation system. The company hopes that it will allow for quick identification of lucrative business opportunities for their customers. The main goal of this technology is to ensure clients make near instance returns on marketing ventures.
The company recognizes the pressure that corporate leaders have to endure to boost returns from their investments in marketing technology. GeekHive developed this technology to offer a short-term solution with long-term turnover.
The system responds to the customer’s desire to capitalize on and optimize investments that go into marketing technology, according to Gene De Liberio, GeekHive’s director of digital strategy and marketing. The results from a Martech assessment include improved efficiencies, reduced operational costs, and a positive business environment.
The tool covers business analysis, technology discovery and solution management and includes about 5 stages spanning 60 days. The stages include systems assessment, maturity assessment, digital insight, quick wins, and strategy roadmaps.
Martech is designed to assess current technology and organizational readiness to offer a customer a report on the business’s state of technology. From the assessment, it becomes easy to discover and capitalize on existing opportunities.
The data generated from this exercise will be used to chart a client-oriented roadmap that will enable a business to meet its objectives. The tool consolidates all the five stages in just 60 days to enable businesses to jumpstart a digital transformation process and increase revenue.