Search engine giant Google has stated that it will allow online casino adverts by gambling operators in four American States that currently allow intrastate online gambling.
This past week, Google updated gambling and games policies to permit state-licensed operators in Nevada, Delaware, Pennsylvania, and New Jersey. Technically, Nevada has zero-tolerance for online casinos. The state only allows poker and sports betting. For that reason, it would be correct to assume that Google’s updated policy will also cover poker.
The new policy is yet to come into effect; however, Google stated that it would update users once the pledge becomes enforceable. In the meantime, online gambling casinos adverts will require certification before approving their tables and slots.
The new policy incorporates U.S Sports Betting Beta. Online betting and casino operators have, for a long time, had an issue with their inability to advertise products compared to internationally licensed sites who continue to operate in the mentioned states. Currently, Google is leveling the playing field, although it will be a long time before it can fix issues such as weak product selection and less appealing odds.