Google is updating its advertising policies on gambling in the US, among other markets. In the US, Google has restructured sports betting ads in the states of Indiana, Rhodes Island, Pennsylvania, Montana, and Lowa.
In June, Google launched a “limited beta” program after the US Supreme Court ruling on legal wagering. The program has been implemented in Nevada, New Jersey, and West Virginia. Now, operators will be able to promote gambling in the above states using Google Ads, YouTube, Google Display Network, and AdMob. But the advertisers are barred from advertising products like online casino games or introducing gambling to underage players.
Previously, Google had strict anti-gambling policies, but from mid-2017, they began allowing real-money gambling apps into Google Play Store. In August this year, Google finally allowed daily fantasy sports advertising in legalized US states.
Google gambling regulation update also permits ads to run in Kenya, Colombia, and Nigeria to the operators holding license in the countries. However, Kenya appearing in this list is opposite to the tough government stance on gambling. The government has enacted strict regulations on gambling operators which make it difficult for them to advertise their products even in social media.