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Google Issued Legal Notice by Amul on Misuse of Platform Issue


The Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which owns Amul brand, has sent a legal notice to Google India due to fraudulent practices which they claim have been found to be carried out by individuals and organizations using the latter’s platform.

On Wednesday, an official statement stated that the notice was issued to Google India on January 10th regarding individual/organizationsns using Google platform to practice fraudulent doings. 

Google India operates as a non-exclusive re-seller of Google LLC’s AdWords program in India.

GCMMF Managing Director R.S. Sodhi said- “They (Google) have benefited from Google Search advertising campaigns, and these are being misused to scam innocent individuals in the name of Amul in India.”

The statement said that a series of fake business-to-business (B2B) campaigns have been doing the rounds in the name of Amul Parlors, Distributors who were being circulated through fake websites using Google Search ads since September 2018.

These have ended up in fake promises of business opportunity with Amul.

Sodhi added- “Many Indians across the geography of India and age group have been robbed of their hard earned money.

Amula, in a statement, said- “It has been observed that Google Ads platform is allowing such miscreants to use their paid promotion services repeatedly without any background checks and during the process, they are earning revenues from the click-based advertising on their page. This has led to Amul issuing a legal notice to Google India and goDaddy.com since they are to be held accountable for misuse of their platform and further earning revenues through advertisements (subscription in the case ofAgodaddy.com) on their platform on account of innocent individuals across India“.

Amul ran a promoted ad on Google Search with the aim of educating its customers against such fake campaigns and has also created a dedicated page about it. Amul stated that this issue has been raised with Google India and they have sought their help to stop miscreants from using their platform through paid advertisements.


About the author

Ricardo Graces

Ricardo Graces

Senior Journalist Ricardo Graces has worked in all areas on the online gambling industry for more than a decade. Ricardo started answering phones and worked his way through the various operations channels before switching to media relations and then finally publishing.

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