During the time of high pressure which mounted on tech companies to apply facial recognition technology with care to avoid its abuse. Google has said that it will not offer any controversial technology presently.
As per Google, it said that facial appreciation merits should be carefully considered. As per many technologies with numerous usages of the facial recognition merits careful deliberation to safeguard its use is associated with the principles and values which will avoid misuse and damaging outcomes was said by Kent Walker who is the Senior Vice President of Global Affairs at Google, on Friday.
On the other hand, Walker told that they will continue to work with many governments to recognize and address these challenges, and unlike some other companies, Google Cloud has taken a step not to bid general-purpose facial recognition APIs already working through vital technology and policies.
Earlier this month, Microsoft President Brad Smith said that it is possible for the abuse of the fast happening facial recognition technology, governments across the world need to start implementing laws to regulate this technology in the year 2019.
Smith in a blog post and warned that, unless the act, we will wake up five years from now to find that facial recognition services have spread in ways that will worsen the societal issues. The time for the act has reached. He also added that the industry must also exercise limit themselves while using this technology.
Microsoft is amongst the numerous companies that are playing a primary role in rising facial recognition technology. The company would start accepting new principles to manage the subjects surrounding facial recognition technology in the first quarter of the upcoming year.
According to Walker, as per the principles guide the choice is on what types of features to build and research to obtain. Facial recognition technology has seen profits in areas like new assistive technologies and tools to help find lost persons, with more encouraging applications on the horizon.