The rapidly growing aggregator Groove Gaming has signed a deal with Microgaming, one of the most renowned providers in the industry. Under the agreement, they will receive a package of more than 500 games.
Microgaming occupies an important place in the industry
The Isle of Man based developer has a number of unique achievements to its name that put them among the top gambling companies in the world.
For a start, they developed the first online casino in the world in 1994. Since then, Microgaming has been expanding within every dimension of iGaming, winning multiple awards and creating a rich portfolio of famous games, such as Immortal Romance, Avalon, Mega Moolah, and even a series of licensed products such as Lara Croft: Tomb Raider™, Game of Thrones™ or Battlestar Galactica™.
It is also the provider of one of the largest globally recognised Progressive Jackpot Networks on the gambling scene online. So far the developer has paid out more than €1 billion and even holds the Guinness World Record for the largest payout in an online slot machine game with the massive amount of €17,879,645.12 which a certain player won at Betway Casino UK on a 25p spin.
The deal will be beneficial for both sides
Under the terms of the agreement, Microgaming’s Quickfire will supply a package of more than 500 time-tested popular games plus monthly new releases. All of the games will be available in 20 different languages.
Microgaming’s director of global operations, James Buchanan, is pleased with the new partnership.
“We are delighted to partner with Groove Gaming, who has proved in a very short period of time that they are a force to be reckoned with in the iGaming industry. This collaboration with one of the world’s fastest growing aggregators demonstrates that our deep portfolio of the most popular and playable games is a key differentiator for us and for them. It’s a win-win all the way.”
On the other side, Yahale Meltzer, COO at Groove, shares his delight and speaks of the importance of the deal:
“The Microgaming games package will help to bring additional diversity to our platform, will undoubtedly attract new players and will also increase our revenues through increased operator demand. It’s an honor for all the Groove Gaming team to be working with one of the largest, most respected names in the business.”
Groove Gaming offers a unique plethora of services
The relatively young company, founded in 2016, is based in Israel and holds licenses issued by UKGC as well as MGA. The group of experienced professionals who stood at the beginning of the project strived to create an exclusive service for operators to enable them to meet the constantly increasing gaming needs of the world. They provide solutions for increasing player value, improving brand integrity and generating new revenue.
Groove Gaming boasts a huge portfolio of both proprietary and 3rd party HTML5 table games and video slots plus more than 1500 casino games as well as the biggest lotto, bingo, scratch, live games, multiplayer and sportsbook. Being powered by technology innovation they also offer entrepreneurs the ability to activate a range of features that boost customer experience and engagement, encourage longer play, improve retention and produce higher yield.
However, the aggregator’s services stretch even further and include advanced marketing and management system, business intelligence, regulatory compliance, risk management, affiliate promotion and customer service and support in launching, maintaining and growing new online casinos.