GambleAware, problem gambling funding body has disclosed that GVC Holdings eclipsed its list of pledges for the six months to 30 September 2019, with the Ladbrokes Coral owner committing a total of £1.46m (€1.69m/$1.86m) during the period.
William Hill pledged £1m, while Bet365 donated £868,000 and Rank Group-owned Grosvenor Casinos made separate donations from across its online and land-based business amounting to £166,300. Together with its Mecca Bingo business, Rank donated £284,540 in the first half of the financial year.
In the first half £153,500 was pledged by Betway to the organisation, while BetVictor, Playtech and Praesepe Holdings all pledged over £100,000.
Gross money committed to and received by GambleAware in willing donations during the period came in at £5.4m. The organisation acknowledged that this figure did not involve administrative settlements and further donations.
Currently GambleAware appeals all businesses that profit from gambling in the British market devote a lowest of 0.1% of their yearly gross gambling yield (GGY) directly to the organisation each year.
For operators and businesses with annual gross betting revenue of less than £250,000 per year, GambleAware demands that they devote a minimum of £250.
GVC’s pledge of £1.46m matches its total donation for the 2018-19 financial years, with William Hill having also donated £1m last year.
For the 2018-19 financial year, voluntary donations amounted to £9.6m, which was short of the £10m that trustees of the problem gambling charity had asked of the market.
Albeit, in June five of the UK’s dominating sports betting operators willingly agreed to boost funding for problem gambling treatment and safer gambling.
William Hill, GVC Holdings, Flutter Entertainment (formerly Paddy Power Betfair), The Stars Group-owned Sky Betting & Gaming and bet365 agreed to increase their voluntary contribution from 0.1% to 1% of gross gaming yield in no more than five years.