GVC Holdings launched the GVC Foundation on 30 September. The body will execute the companies global corporate social responsibility strategy and also announce new CSR projects.
The foundation is set to take charge of the company’s existing CSR projects including its community fund and will also manage collaborations with other bodies. This includes its research project with the Division on Addiction of Cambridge Health Alliance as well as youth outreach work with EPIC Risk Management and its partnership with addiction treatment provider Gordon Moody.
Men’s Health will be another focus.
“GVC is determined to spearhead the gambling industry’s approach to CSR initiatives, particularly with regard to responsible gambling and sports integrity-related projects,” Virginia McDowell, chair of GVC’s CSR Committee, said. “The launch of The GVC Foundation is a clear sign of this commitment, consolidating GVC’s hard work in this area over the last few years.”
The GVC Foundation also launched the German Sports Integrity Forum with Bundesliga football clubs Borussia Dortmund and FC Koln as well as sporting integrity platform Play Fair Code.
They have also joined forced with the Professional Players Federation and will help fund anti-match fixing education programmes across sports such as football, cricket, rugby and snooker.
“We are delighted to have partnered with sports clubs, gambling researchers and athletes in a number of our key jurisdictions, including Germany, the UK, Italy and the US,” GVC director of regulatory affairs and GVC Foundation trustee Martin Lycka said.
“The range of the new initiatives that we are announcing today, and the quality of the partnerships that we have entered, is a great endorsement of our overall CSR strategy, and there is plenty more to come.”