GambleAware, the UK gambling charity, says that operators are still donating, but the amount is still below the average. GambleAware has announced that the total amount pledged by licensed operators in six months ending on 30th September was 5.4 million pounds. The amount is, however, slightly more than last year. The total amount pledged in 12 months is now 9.6 million pounds.
GambleAware target is that all UK operators contribute a minimum of 0.1 percent of their total annual earnings. This target has never been achieved, but with the current hostile condition toward the gaming industry, the operators are more willing to donate than ever.
GVC Holdings led the way in the two fiscal years of GambleAware in the donations with 1.46 million pounds. William Hill pledged 1 million pounds, similar to the 2018-19 financial year. Bet365 followed with a donation of 868k pounds, Rank Group, and its subsidiary brands have donated 284 and 500k pounds respectively. Betway donated 160k pounds and BetVictor 153,500 pounds.
Flutter Entertainment and Paddy Power didn’t donate this fiscal year. In 2018, the two pledged 445k pound. The 5.4 million pounds contributed, 1.29 million came from regulatory fines imposed on LeoVegas-600 pounds and GameSys-690 pound by UK Gambling Commission. LeoVegas has also appeared on the GambleAware list of donations with a pledge of 70k pounds.
GambleAware expects that operators with a minimum revenue of 250k pounds to pledge a minimum of 250 pounds. That move is to welcome individuals to get involved in the donation. InTouch Games, which was fined 2.2 million by UK regulator over negligent of anti-money laundering protocols, donated 250 pounds in 2018-19 fiscal year and 14,100 pounds in this financial year.