We all know that in today’s time it’s difficult to work because of this pandemic, Coronavirus. We have to accept the new normal and move on with our lives. People around the world has responded to the coronavirus in an intense, but understandable way. It’s understandable that most real estate agents will be concern on how they will conduct business.
Don’t worry, there are still some ways on how you can target market during these difficult times.
- Have an active social media account
In today’s time keeping an active social media account is very important especially if you’re a real estate agent. You have to realize that there are some home buyers and home sellers who preferred to be at home to be safe and won’t get infected. They’d rather spend less time outside of their homes. However, even though they at home they find ways on how to interact with prospective clients, and that’s through social media. You can use Facebook, YouTube, Instagram, Twitter just to name a few. Don’t underestimate the power of social media.
- Personalized check-in messages
Another way of getting potential clients is by having a personalized check-in messages. To get leads or referrals you must make a follow up to your past clients. You can try social media direct messages, email, through phone call and text messages. If you’re at home, you have plenty of time to call and respond to messages.
- Surprise gifts
Why not surprise your past clients with gifts that they can surely appreciate during these times. You can give them hand sanitizer, hand soap, toilet paper and other cleaning products. It’s a good gesture to leave some of these items at their doorsteps. I’m sure your clients will be pleased. If there’s some other great and unique gifts you would like to give them, that will be nice.
- People are still searching for homes
Always remind your prospective clients that they still need a home to live in. Although it’s difficult these days, just give your clients some extra time to come up with a decision or take action. This can be a little bit frustrating but as long as you have a good professional relationship with your leads, prospects and clients there’s nothing to worry about.
- Let automation help in your work
Contacting or reaching out to unresponsive leads can be useless sometimes. Also there are some potential cleints who suddenly back off from their home buying research without letting you know. Don’t let these things discourage you. This is a part of being a real estate agent. Automation can help in developing leads at the top of the sales funnel, while you work with those in the middle and bottom. Don’t get stuck by emails and social media posts, let automation do that for you.