On Tuesday, Facebook launched Instagram Music in India. Facebook made this decision to let users express themselves through music on Instagram and Facebook with music stickers on “Stories” and other creative tools such as “Lyrics on Instagram”, and “Lip Sync Live”.
By using this feature, Indian users can add songs to their Facebook Profiles.
Manish Chopra, Director, and Head of Partnerships of Facebook in India mentioned in a statement that “Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. With India’s strong music ecosystem, we’re thrilled to open up the ability for people in the country to include music in the moments they share on our platforms,”.
Facebook has joined hands with the Indian music community to enable these new products.
At the beginning of this year, Facebook India partnered with top music labels such as Zee Music Company, Yash Raj Films, and T-Series Music, thus, licensing their music for use in social experiences on the platform and Instagram.
Paresh Rajawat, Head of Video and Music Products, Facebook mentioned that “We continue to see fast adoption of Stories across our family of apps. Today, with the launch of music stickers on Stories, we are excited about giving new ways for people to express and connect with their friends,”.