Instagram has announced new updates for branded content on its platform that include the ‘Branded Content Tag’ feature in Reels. The company has launched the branded content tag to Reels, and it will soon be launched to Live as well.
Instagram said in an official blog post that “We want to ensure creators can clearly disclose when they’re creating branded content, no matter what format they choose to use. To help increase transparency, the Branded Content tag is launching in Reels today, and will begin testing in Live in the coming weeks.”
The company is also starting a new workflow where advertisers will be able to create Branded Content ads without the need for them to post organically on Instagram first.
As a consequence, brands will have more flexibility with fewer constraints when they want to run Branded Content ads.
Now, Branded Content ads in Instagram Stories can include tappable elements, such as @mentions, location and hashtags.
Instagram said in its blog post that “We want brands to have access to organic Stories’ creative that is native and authentic to the Stories experience.”
Recently, Instagram launched the experience for businesses and creators to set a minimum age for their branded content feed posts on Instagram.
creators can now choose to set a default minimum age or a minimum age for specific countries, or a combination of both.