Cupertino giant, Apple has escalated John Giannandrea to the company’s executive team as the Senior Vice President of Machine Learning (ML) and Artificial Intelligence (AI) strategy. Giannandrea joined Apple after he quit Google in April, who oversaw the strategies used for AI and ML across their products, services, and the development of Core ML and Siri technologies.
Giannandrea joined Google in the year 2010 after the company acquired his start-up Metaweb Technologies. Later, he worked as the Head of Search and Artificial Intelligence at Google after which he took up the role of Senior Vice President of Engineering at Google by being the successor of Amit Singhal during early 2016.
Giannandrea’s team focuses on advancing and integrating tightly machine learning into products of Apple products. This will help Apple deliver personal, intelligent and natural interactions to their customers as well as protect user privacy. This was mentioned by Apple themselves during a statement on Thursday.
Apple CEO, Tim Cook said thus- “John hit the ground running at Apple and we are thrilled to have him as a part of our executive team. Machine learning and AI are the emerging technologies are important to Apple’s future since they are fundamentally changing the way people interact with technology and is already seen to be of help to our customers lead better lives.”
Giannandrea’s team, in addition to building strategies for AI and ML, is working on enhancing the developer experience using tools such as Core ML and Create ML. This will make it easier to integrate machine learning into iOS applications. Reports suggest that Apple is looking for strong talents in the field of AI and ML which will help Apple improve in that field since Apple seems to lag behind in comparison to its competitors Amazon and Google.
For the same purpose, Apple has invested huge amounts in developing Siri and HomeKit with the aim of competing with Google Home and Alexa-based smart home systems.