It is not easy, but she did it. Zamani Holdings’ Group CEO, Charmaine Mabuza, is navigating a male-dominated terrain with ease.
Of note, Zamani Holdings sponsors ICE Africa’s Women in Gaming initiative. In an interview, Mabuza revealed that women in gaming is a priority issue. In fact, only 20% hold key leadership roles.
There are even fewer company owners.
“It is critical that the industry scrutinizes the reasons why and that we rally towards eradicating gender prejudice in the gaming space.”
What about the women?
To herald a new era, ICE Africa is hosting a Women in Gaming breakfast for participants to meet and share experiences.
In this regard, Mabuza is of the opinion that African businesswomen are navigating a difficult world. Their capability should not be in question. In a meaningful statement, she maintained,
“The continuous battle to push open the doors that the minority in power are constantly trying to shut on the faces of proficient women.”
Clearly there are challenges to resolve and events such as the breakfast that afford women across the continent to join forces to explore and share solutions.
The time for a 50% black female-controlled enterprise is long overdue. Mabuza is adamant that corporate giants should not block the doors for black women in the gaming industry.
The ITHUBA lottery project
Zamani is known as the official sponsor of the ITHUBA lottery project. It affords many self-enriching opportunities to players.
Furthermore, the mandate of lotteries is intended to raise funds for socio-economic development. Mazuba informs us that the project contributed R1.6 Billion to the National Lotteries Distribution Trust Fund (NLDTF) this year.
Some of the initiatives implemented by Zamani include a youth employment program that placed 11 young graduates in various departments for a 12-month internship.
Of interest is a women empowerment drive that identified 65 female retailers to develop, train and upskill to improve their business skills.
In addition, a media initiative was instigated to raise awareness and instill a sense of responsibility around the prevention of violence against women, especially femicide.
Zamani Fund has gained great respect for balancing social responsibility and business in a competitive world. The company has put in place many effective solutions.
It demands strict measurements, including internal auditing. Due to these processes, Zamani never drops the ball.
According to Mabuza,
“We continue to be a responsible corporate citizen that operates successfully and competitively.”