As violence reigns in the U.S. over racism and the police, it is all about cheap rooms in Vegas. Labor Day saw some disruption over its promotion of discounted hotel rooms.
It was part of an attempt to lure visitors during the slowdown but it backfired and ended in chaos and destruction of property.
It is explained by Greg Mullen, VP at CDC Consulting:
“Cheap retail rates for hotel rooms (and) free rooms are going to the players that have never had free rooms in Las Vegas. They’re going deeper in their database to get players who aren’t as lucrative, because it’s better just to get a body in there.”
Just any player isn’t always a good thing, as has been shown by the violence. Even before the holiday, crime was on the rise on the Strip ranging from disturbing the peace and assault to burglary and vehicle theft. Now add vandalism to the list.
Why are there so many unsavory characters (or in polite terms an unwanted clientele) descending on Sin City? Just because room rates are 18% lower? No doubt stress and frustration during the pandemic is the real culprit.
Then there is all the brouhaha over racism and social inequities. Protests in the state have been frequent and the National Guard has been called in to restore order.
As an example, a serious brawl involving fifteen people took place over the Labor Day weekend at The Encore. It was all about a pool party and not hotel rates.
The Encore’s owner, Wynn Resorts, said that the brawl was between “non-hotel” guests. Security will be tightened as a result.